Bouchard Chocolates 72% Cacao Fine Belgian Dark Chocolate

We are unabashed chocolate junkies in this house, and we usually don’t discriminate, but that doesn’t mean we aren’t discerning. There’s some really, really good craft chocolates out there, and some really, really bad stuff you can find at the supermarket checkout lane that shouldn’t (and sometimes even can’t) legally be called chocolate. But, in swoops Bouchard Chocolate to show you what’s good about good chocolate. And, sadly, what’s bad about a company looking to increase their presence in the U.S. but shot itself in the foot.

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To start, it’s a good chocolate, despite arriving during a now-customary California Fall heatwave. We’re talking 100+ temps in late September. I feared the worst, but most of the Napolitains arrived intact. More than a few were melted and toast, but I’ll use those for baking. The bag I received was simple cellophane, understated and all about the product within. It’s a dark chocolate (72% cacao content), but I can’t find a list of ingredients, nor did I get anything listing them, nor does the website list them…you kind of get where I’m going here. So, tastewise it’s pretty good. It’s comparable, favorably, to Green & Blacks, which is a pricey but good chocolate you can find almost anywhere. It’s smooth, not gritty, melts in your mouth without any lingering sugars after, and slightly bitter to the tongue, but in the way a good chocolate should be. The small morsels in the packet I got were good for a light snack when you’re needing that chocolate fix, but don’t want to gorge (yes, it’s happened here. Too often!).

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And that’s it for the good. The bad is that this company is doing a positively lousy job of getting to market. The company name and product has been around in some form or fashion since 1931. It’s roots trace back to the fine chocolatiers in Ghent, Belgium with an award winning recipe for fine chocolate. But good luck finding a decent web presence, or price point, or e-commerce site for them. I couldn’t, and none was supplied for me to promote with. No ingredient list, no “Where to Buy”, just a lot of pretty pictures and florid prose, but no substance. In this country, we call that “All sizzle and no steak”. It’s a fine product, probably top 5 of all the chocolates I’ve had recently. And while they told me to mention that their product can be found in Costco Warehouses around the country, near weekly visits by Hubby has yet to locate any in the wild. Nothing on Amazon, Costco.com, no way to buy or even price. I can’t even tell you if it’s a value. And that’s a real shame. Since the company was acquired by Halloren Chocolate Group in 2014, they wanted to quickly get the name out there. That’s only a good strategy if you make your product readily available, and as of this writing, they have not. I’d love to recommend the chocolate, because it tastes divine. But I don’t know where to point you other than “Supposedly Costco”, and I can’t tell you how much it costs, what other types of products they have, what they’re made with… Ugh, so frustrating to see a good product doomed by terrible (or non-existent) marketing.

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I received the above product(s) free of charge from Bouchard Chocolate. I am not obligated to provide a positive or favorable review, just my honest opinion. I received no other compensation in exchange for my review. My review is based on my experience with the product and/or brand, which may differ from yours.