Campbell’s® : New Campbell’s Organic Soups #Review

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As simple as soups are, they probably are one the hardest things for me to purchase off the shelf. It comes down to ingredients used and while some want the consumer to focus on caloric intake, many are just vessels loaded with sodium but no flavor and far from being healthy. I like broth but when a soup says chicken noodles, I sort of expect chicken and pasta in the container. Silly me! My Husband will usually join me and we tend to always split a can/container between us and even though I will always give him more of the noodles and poultry pieces, he will always ask me if I got enough “soup stuff” while he dips and empties his spoon, trying to ladle out the desired chunks. I just finally got tired of cans that did not deliver and started making my own. This means that a simple meal like soup…….was not so simple anymore!

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When I was offered the Organic Soups campaign from Campbell’s, I admit I could not think of the last time I actually purchased a can from the company. I never cared for the condensed version as a child, and much less as an adult. The red and white cans were everything I disliked about soup with soggy noodles, wannabe chicken bits and I never wanted to slurp the salty liquid like the kids did in the commercials. If you added the extra can of water to the soup, it was tasteless but still salty. There was no balance, so I usually went for the brand in the blue can. Now, Campbell’s is advertising Organic soups and get this, no longer in a can but a carton. No broth that tastes like metal, so I give the ever loving brand a second look. Before I received the campaign materials, I visited the website. The soups are advertised as good soups for adults and kids, with the kid versions just having shaped character pasta, but still wholesome and now made with organic derived ingredients. The carton is white and green in color and the only red is the Campbell’s brand that I’ll be honest, I would look at this carton and never imagined it was a Campbell’s product. The soups just look different and the flavors I would actually desire. I look at the list and the new Campbell’s Organic soups come in:

Chicken Noodle
Lentil
Tomato & Basil
Chicken Tortilla
Butternut Squash
Garden Vegetable

The Kid’s (and adults if they so desire) get:
Mega Noodle
Chicken Stars
and Frozen theme Chicken noodle soup with Frozen shaped character pasta

 

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The campaign materials arrive and I begin my hunt for the soups. None of my Target stores carried the soups and when I would locate them, Von’s had them priced at $3.99 a carton (when the coupon covered up to $3) and Stater Bros. had them $1.00 cheaper but also was limited in selection. I visited 2 Von’s and 3 Stater Bros. and I could never locate the Chicken Tortilla and for kids, I never found the Mega Noodle. I still was able to find my second and third choices, plus I had enough coupons to share with my group. I always like giving a sample of a product and a coupon, and thankfully Campbell’s was generous enough to let me share this way.

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Verdict:
I make the first soup, the Tomato and Basil Bisque. The soup has a vibrant red color and the texture out of the carton is perfect, not too loose or thick like a paste. The smell is pleasant and inviting. You can even pick up the sweet notes from the tomatoes and this is before warming anything up. I heat the soup and the smell is just like other Organic varieties I purchase at Trader Joe’s and Sprout’s, which is really one of the few places I can purchase “real soups” with no funny stuff, other than the times I pick up the blue colored cans at Target on sale. I taste the Organic Tomato soup and I am waiting for that off taste, the saltiness to hit me so I can make a face………but it never comes. This soup tastes, do I dare say it, like a normal good soup. I actually had to add a hint of smoked salt to the soup! I quickly add a cupful of frozen organic veggies because this new Campbell’s Organic soup is worthy of it! Yup, I never ruin good veggies beforehand because the worst is bathing vegetables in a base that is just not fixable. A little bit of cracked pepper and some cheese crumbs on top and dinner is done. Oh my goodness, I was able to make soup for dinner like a normal person! No need to make a base by cooking or braising meats, just open the carton and in 10 minutes time (with add-ons) I can eat at a good time after doing grocery shopping. I’m ecstatic and I even take the empty carton to the table and start reading it, trying to find that negative thing like high sodium, maybe sugars, okay it’s the fat, nope it has to be the calories but I find nothing. I can’t believe this is Campbell’s (sorry, Campbell’s but you have burned me in the past)! I actually like the new Campbell’s and I actually will hunt for the Chicken Tortilla version now because the Lentil was awesome and the Chicken noodle……get this, had actual chicken pieces and N-O-O-D-L-E-S!

 

Take a new look at the Organic Soups from Campbell’s at:

 

I received the above product(s) free of charge from Campbell’s and MomsMeet.  I am not obligated to provide a positive or favorable review, just my honest opinion.  My review is based on my experience with the product and/or brand, which may differ from yours.

 

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